The cards have a line for the referral source so the member gets credit for referring someone new.” We give our members “business cards” to hand out to prospective members when they meet them. Tyler Matlock Wright of Fort Worth Mothers of Multiples says, “Member referrals are a big source for us. It’s an easy way for them to point people to your club and share more easily with their network. Offer club business cards to your members They may have an idea you haven’t thought of before, or know about opportunities within their own social networks. Why are they members? What’s the biggest benefit of membership? Can they explain the purpose of the club? Help members develop an “elevator speech” about their membership Spouses, siblings, parents, and (grown-up) children are all potential members (depending on the type of membership you offer). This could even be a recurring event so that new members are continually bringing new friends!Įncourage members to share your newsletter Or, just keep reading to see every way I’ve seen used to increase membership - and how you can use them too! Get Help from Current MembersĮncourage members to bring someone. Here are all the categories, in case you want to skip through to a particular section: Watch this video to get a few ideas, or read on to learn more. I’ve included over 100 ideas that your club, association, or nonprofit can use to attract new members - many of which I’ve seen used to great success throughout my time at WildApricot.
That’s why I put together this guide, which features real-life examples from other small membership organizations. Which ways will actually help you attract new members… and which ideas are just a bust?
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However, it can be hard to know how to do it. Something I often hear from organizations I’ve worked with is that increasing membership is one of their biggest challenges.
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